President of Kenya launches new international brand campaign to support tourism drive
‘Make it Kenya’ to support Kenya’s position as a leading global tourism destination.
The President of Kenya, His Excellency Uhuru Kenyatta, recently officially launched Make it Kenya, a new international brand campaign that has been introduced to promote the scale and variety of tourist and investment opportunities the country has to offer.
Tourism is a vital pillar of Kenya’s economy, environment, identity and wellbeing; the industry is responsible for 1 in 10 jobs and over 12% of GDP. Kenya is renowned for its amazing beaches and world-class safari offering that provides visitors with ‘once in a lifetime’ experiences. The country is also focusing on the promotion of business (MICE), sports, adventure and cultural tourism, which helping to take the diversity of the country’ offering to new audiences.
