Korean Air and Korea Tourism Organisation (KTO’s) joint marketing initiative
On September, 8th & October 13th, 2017, a road show was organized as part of Korean Air and Korea Tourism Organisation (KTO’s) joint marketing initiative. The rally began with 5 Korean Air & KTO branded cabs lined up at the Korean Air office on M.G Road for flag off. The Korean Air team gathered at the venue for a group photograph.
The cabs had a 5 Hour road show, and moved at a slow speed to showcase their presence around the busy roads of Gurgaon and MG Road. The first stop was the KTO office on Golf Course Road further moving onto Cyber Hub. The road show was extremely beneficial and an interesting experience as representatives from both Korean Air and KTO were able to personally participate in this unique marketing initiative.
