Taiwan unveils new brand campaign Version 3.0 ‘Taiwan – Waves of Wonder’
With an eye to reinforce Taiwan’s post-pandemic tourism profile, Taiwan Tourism Administration (TTA) has announced the launch of new global brand positioning campaign, and logo, Version 3.0 titled ‘Taiwan – Waves of Wonder.’ It also launched a new series of animated short films and Taiwan tourism promotional song to accompany the new logo.
Inviting visitors to ‘engage now’ to experience Taiwan in all its colours and across four-seasons, the new campaign aims to drive demand, accelerate inbound tourism growth, fully revitalise country’s tourism sector. The campaign also aims to drive 10 million international tourist arrivals this year, eyeing a significant growth over last year’s 6.48 million tourist arrivals.
The new version of the brand integrates images of Taiwan’s mountains, oceans, highways and railways, presenting a wave-like design to convey the seasonal highlights of the destination showing that Taiwan is diverse and beautiful, while emphasizing its year-round hospitality towards visitors. The logo adopts the orange tones of sunrise and morning light to not only align with the ‘warmth and vitality of the previous brand’, but also to symbolise the future development of Taiwan’s tourism industry.
The campaign showcases Taiwan in all its hues, from modern tourism infrastructure and landmarks, great outdoors and activities, pristine nature, architectural and cultural heritage, to exotic cuisines and immersive culinary experiences, vibrant nightlife, shopping, music, entertainment and its vibrant festivals, among others, to position Taiwan as round-the-year destination.
TTA plans to fully broadcast its new brand campaign in all its global destination marketing campaigns and through leading international travel exhibitions that it participates across the various tourism source markets that it is eyeing to develop. It will integrate its marketing plans for each market with the new brand campaign and undertake the publicity operation strategy through the five-way approach, namely, travel exhibitions, promotion meetings, outdoor advertising, TV media, and social media.
The campaign will be unleashed targeting enhanced destination awareness and shape perceptions while positioning Taiwan with messages like ‘Taiwan is a high-quality tourism destination’ and that ‘all four seasons are tourist seasons.’
You might also like
Taj Mahal to limit visitor time and numbers to ease congestion
The Indian government is considering a limit on the time that visitors can stay at the Taj Mahal complex, and how many can visit the famed monument every day. For
India-Israel sign bilateral agreements on energy, cyber security
On Day 2 of his maiden visit to India, second by any Israeli Prime Minister, Benjamin Netanyahu held delegation-level talks with Prime Minister Narendra Modi. PM Modi invited Israeli defence companies to
No more reservation charts on coaches in SER trains
Tickets with confirmed status at the time of booking have information printed on the ticket itself, while waitlisted and RAC passengers get their status updated on their registered mobile number.
